About us
Moving Your E-commerce
Beyond
Email Marketing.
Why
We Exist
The Problem
Growth channels constantly evolve — what works today may not work tomorrow.
Paid ads grow more expensive every cycle. SEO/GEO takes months to pay off.
Algorithms shift without warning. But email remains the most controllable, owned channel in ecommerce.
via Email
Sent
Experience
Email is the one place where your audience is truly yours.
And yet, it’s often underbuilt.
We believe email deserves more than occasional campaigns and last-minute newsletters.
We exist because someone needs to be thinking about your email strategy, constantly. While you focus on product, operations, and growth,
"Invisible" is intentional.
The best retention system is one your customers never consciously notice.
They just feel understood. They just keep coming back.
They open your emails without knowing why.
That’s not automation. That’s architecture.
Klaviyo Composer can build a flow in minutes.
It can’t lose sleep over your LTV.
Say 👋🏼 to the TIF Team
The Invisible Flow was built from experience inside fast-growing ecommerce brands.
Elena Tur
Ahmad Danial
Alicia "Alex" Espigares
Steffen A.
Our 4-Stage
Process
We start by identifying opportunities and low-hanging fruit in your Klaviyo account, as well as any challenges that need addressing. There is no ‘one size fits all’ approach. Every account is unique, and we dedicate the time and effort required to thoroughly understand your specific needs.
Using insights from the discovery phase, we create a bespoke strategy outlining key opportunities across Email & SMS. This plan includes a roadmap for implementation, timelines to achieve goals, and marks the beginning of our ongoing partnership.
Once the strategy is finalised, we get to work. Our team delivers a tarilored experience based on various aspects including campaign delivery, flow creations and optimisations, deliverability management, A/B testing, predictive analytic usage, smart segmentation and more… Every account is different, but we find the sweet spot for you.
Retention is not a set-and-forget system. We conduct monthly reporting, continuous optimisations, campaign management, A/B testing, deliverability management, and list cleaning. We are dedicated to maximising the return on your retention system, ensuring optimal performance every day.
Frequently Asked Questions
How fast do we see results?
Most clients begin seeing measurable improvements within the first 30–45 days, then compound stronger gains over the next 90 days as we test, refine, and scale what works.
Do you replace our marketing team?
Not necessarily. If you have one, we complement it. If you do not, we become it. We can plug into your existing team or build your email growth system from the ground up — strategy, campaigns, automations, testing, and reporting included.
Which platforms do you work with?
Our core stack is Klaviyo + Shopify. That said, we do not force your team into a new workflow. We adapt to the tools you already use, whether that is Notion, Figma, ClickUp, Monday.com, or another system.
Who is this for?
We are a good fit for ecommerce brands with consistent monthly revenue that want to improve email revenue, retention, and customer lifetime value — but do not have the time, strategy, or execution capacity to manage it properly.
More specifically, we work best with brands that:
- Sell through Shopify
- Already have steady monthly sales
- Have customers, traffic, and purchase data we can optimize from
- Want email to drive more repeat purchases, not just “send newsletters”
- Are dealing with poor deliverability, inconsistent campaigns, or weak flows
- Want a partner who listens, adapts, and does not treat them like just another account.
If your brand needs extra support in a given month, for example, 8 campaigns instead of the 6 included in scope, we do what makes sense to help you win. We are here to improve the business, not hide behind the contract.
Do you only do campaigns, or do you also build flows?
We handle both. Campaigns help drive immediate revenue. Flows help build long-term retention, repeat purchases, and lifetime value.
What if our deliverability is bad?
We review deliverability early because poor inbox placement can limit everything else. If deliverability is an issue, we prioritize fixing list health, sending patterns, segmentation, and campaign structure before scaling volume.
Do you work month-to-month or require long contracts?
We believe the relationship should continue because performance and trust are there — not because you are trapped. We can explain the best structure based on your current stage and growth goals.
Ready to Turn
Email Into Your #1
Revenue Channel?
Stop leaving money in your flows.
Start building systems that compound.
