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Email Deliverability Checker
Get your Deliverability Score in a few minutes — with a prioritised fix list.
1
Platform2
Metrics3
Habits4
Technical5
BlacklistPlatform & list basics
Start with the fundamentals of your setup.
Email platform
Total list size contacts
Engaged contacts
Opened or clicked in the last 90–180 days
Performance metrics
Averages from your last 5–10 campaigns. Enter 0 if you're not sure.
Open rate %
%
Healthy: 25–45%
Click rate %
%
Healthy: 1–5%
Bounce rate %
%
Ideal: under 0.5%
Spam complaint rate %
%
Ideal: under 0.02%
Unsubscribe rate %
%
Ideal: under 0.3%
Sending habits
Consistency is a signal of quality to inbox providers.
How often do you send campaigns?
Pick the closest match. 6–8×/month is the sweet spot — benchmarks vary by niche and business type.
When did you last clean your list?
Technical setup
Authentication is the foundation of inbox placement — and it sounds scarier than it is.
🔍 Don't know your setup? We can check for you.
Enter your domain and we'll look up your SPF and DMARC records automatically — no login needed.
SPF record
Not checked
DMARC record
Not checked
We can't auto-check DKIM (it needs your platform's private key info) — answer that one below.
Is DKIM configured?
DKIM is like a wax seal on a letter. It's a digital signature proving your email wasn't tampered with on its way to the inbox. Check it in your platform → Settings → Domains.
What SPF & DMARC actually do
SPF — when you hear it you probably think sunscreen. It's actually a list of servers allowed to send email as your domain. It tells inboxes: "these are the only computers allowed to email as me."
DMARC is the rulebook. It tells inboxes what to do if an email fails the SPF or DKIM check — block it, quarantine it, or let it through anyway.
Are you using a dedicated sending domain?
A dedicated sending domain (like mail.yourstore.com) is a separate "house" for your marketing emails — so if a bad campaign hurts its reputation, your main website domain stays untouched.
Are you on a dedicated sending IP?
A dedicated IP is your own private mailbox address. A shared IP is like an apartment building — your reputation depends on your neighbours too. Most small/mid brands use shared IPs, and that's fine.
IP blacklist check (optional)
Even healthy senders get blacklisted sometimes. Worth a quick check.
🛡 Check your sending IP against major blacklists
Find your IP in your platform's domain settings, or ask your hosting provider. This step is optional — you can skip it.
Spamhaus ZENNot checked
SpamCopNot checked
BarracudaNot checked
Blacklists change constantly — an IP can get listed and delisted without warning. We recommend checking at least once every 3 months, ideally monthly if you send high volume. Good news: most listings can be removed once you know how.
0
/100
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⚠️ Benchmarks vary by niche, business type, and audience. This is a quick diagnostic — not a full audit. A 25% open rate can be excellent in one industry and average in another.
📉 Risk factors
Where your score is losing points
🛠 What to fix first
Prioritised action list
Score breakdown
Full bright bar = healthy. Shorter / red bar = needs work.
✦ Recommended next step
Book a Deliverability Audit
—
Book My Audit →
Free · No contracts · Reply in 24–48h
Estimated risk check based on your inputs and best-effort automated DNS lookups — not a full technical audit or guaranteed blacklist scan. Benchmarks vary by industry, niche, and business type; use this as a quick starting point, not a definitive verdict.