How to Fix the Klaviyo Composer Error: «Image Below the 1.5x Retina Threshold»
Klaviyo Composer Guide How to Fix the Klaviyo Retina Warning Seeing an image below the 1.5× Retina threshold does not mean your email is broken. It means one image may not look as sharp as Klaviyo recommends on high-resolution screens. The warning you may see 1 image below the 1.5× Retina threshold: image (600px actual […]
How to show your logo in Gmail (BIMI explained)
BIMI (Brand Indicators for Message Identification) allows participating mailbox providers to display your company logo next to your emails. To make it work, you’ll need SPF, DKIM, DMARC, a BIMI DNS record and, for providers like Gmail, a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC). Why isn’t your logo showing in Gmail? You […]
⚠️ DKIM2 Explained: Why your 99% Email Delivery rate could suddenly drop
Email Deliverability DKIM2 Explained: Why Your 99% Delivery Rate Could Suddenly Drop A 99% delivery rate does not guarantee that your emails reached the inbox. It only means the receiving server accepted them. DKIM2 is a proposed evolution of email authentication that could allow mailbox providers to reconsider a message after initially accepting it. If […]
Email Marketing ROI Is 3,600%. So why are most ecommerce brands still obsessed with ads?
Imagine two ecommerce brands. The first invests $100,000 in Meta and Google Ads. After accounting for ad spend, fulfillment, and marketing costs, they generate a respectable return. Depending on the business, paid advertising might deliver an ROI of 100–300% (or a 2–4× ROAS)—good enough to keep scaling. Now look at the second brand. Instead of […]
Fix duplicate profiles in Klaviyo with 9 proven identity resolution strategies.
Duplicate profiles in Klaviyo don’t just clutter your database — they break segments, confuse flows, and waste marketing spend. A customer with two profiles might get skipped in a win-back flow or miscounted in predictive analytics, costing you conversions. Klaviyo’s identity resolution merges data from multiple touchpoints into a single source of truth, but this […]